Get your website on the first page of Google, trust us, this is where you want to be.
Marketing for the web can be complex and you might feel confused at what best works for you. Keep in mind that you don’t want to put the wrong message out there or focus on strategies that are outdated. Ready for the next step in marketing? Let us assess your online footprint.
SEO stands for Search Engine Optimization. This is the practice and implementation of certain principles, tasks and tools done on a website to influence search engines, like Google, to better understand the purpose of a website and web pages. This will then result in better search results to search engine users by ranking web pages in order of most relevance to the phrase searched.
SEO is a continuous practice. Think of it this way –
Your website is a car. The internet is the road network.
The more petrol you put in your car, the further it goes.
When you run out of fuel – your car remains where it stopped until you refuel, while traffic around you continues, and at some point a fly over is built meaning traffic is no longer passing where you stopped.
SEO is a continuous task to make sure your website remains relevant.
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What is SEO and what defines it? It is broken up into two sections: Steps and tasks that can only be done once + steps and tasks that can be repeated.
For SEO to be effective, you need to research a lot. Such as researching the related industry to understand who your competing websites are and then developing a strategy to outrank those competitor websites. For this reason, the process of SEO follows a three-phased approach:
An independent certificate is developed by Jean-Pierre Murray-Kline. This is then used as a guide with tips and tricks to increase website ranking. It’s important to note that the tools used per website is based largely on the website done beforehand. On the other end, the repeated tasks are decided by how competitive the industry the website belongs in.
You also need to understand that search engines rank every single page on the internet. Once a new page is added to the web, it is at once assessed and ranked accordingly, and this is what makes SEO vital. Right from the get-go and with the correct tools and research, your site can rank first at any given point. SEO is also not once-off. You need to consistently work on it and check your rankings. Our recommendation is to complete competitive research at least once a year. Reach out to the team for your next SEO solution.
